10 fatal news release mistakes


Though there are many, many ways to get news coverage without issuing a news release (for some ideas, see my seven-part series on ways to earn good media coverage), press releases still work. That said, it’s also all-too-common for companies to make fatal errors in the way they write and distribute news releases. Here are 10 common […]

Magic words to give your news releases punch

The New York Times explains the art of choosing key words that will help your news release get picked up by the news media, and search engines. Favorites include terms like ‘green,’ ‘fat,’ and ‘secret.’ On the other hand, business jargon such as ‘turnkey’ and ‘mission critical’ are likely to trigger journalists’ BS detectors and […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download