50 tips and ideas to grab the media’s attention and get the publicity you want [PART 1]

Media relations photo - man being interviewed

I spent more than a decade as a journalist, working as newspaper reporter, business editor and freelancer. Over the course of that time I saw public relations representatives try dozens of different tactics to get the publicity they wanted for their companies and organizations. I now have spent almost as long − eight-plus years working […]

Five ways to guarantee journalists will reject or ignore your story pitch

I work in public relations and marketing, but spent about a decade as a journalist — newspaper reporter, newspaper editor and freelancer. As such, I have been on the receiving end of lots of story pitches from PR people. That’s experience I now put to work on behalf of clients. Here are five ways to […]

Learn how smart content marketing can pull in more sales leads

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