Here are some of the best links, blog posts and resources I’ve come across in the last week. Note: Many, but not all, of these I first published via Twitter. Please follow me there if you’re not already.
How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging (Great idea right out of marketing research 101. Creating personas is something I’ve done for this blog.)
Free Social Media Worksheets (These are good resources if your planning or executing a social media campaign of some sort.)
Media Usage Study Shows Radio, Online Media Consumption is Up (This blog post links to a news release and other resources. It’s a good, basic reference for those of us working in marketing and public relations.)
The Science of ReTweets (Want to figure out how to increase your odds of getting retweeted? This free report is a good place to start. The author, Dan Zarella, studied 40 million tweets in his analysis.)
Membership Programs for Lead Generation (Joe Pulizzi is a content marketing specialist, and he makes some good points about using membership programs for lead generation. This is a must-read for marketing and sales execs trying to understand how to better use social media and the web to boost the bottom line.)
How to Use Social Media to Market a Boring Product or Service (It’s probably not a good sign if you, as a marketer, think that what you’re marketing is boring. Nonetheless, some products and services are less engaging than others. Keith Burtis points out that you can still use social media to market those by trying back to related passions.)
Six Social Media Marketing Case Study Lessons (Looking for ideas and inspiration for social media marketing? HubSpot has six social media marketing case studies with lessons learned from each. This post is worth bookmarking.)
Let me know what you think of these links in the comments.