How to write a white paper in 7 steps

keep-calm-and-write-a-whitepaper

In some industries (such as enterprise technology), white papers are the de facto standard for communicating a company’s perspective on a particular issue.They are usually not as long as ebooks, and might run anywhere from 1,000 to 5,000 words, depending on the type of white paper you choose and how complicated the topic is. White […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

How to write an ebook

c2k cover

You’ve seen them offered on websites. Heck, you’ve probably downloaded a few. (And maybe even read them?) Ebooks. (Or “e-books” or “eBooks” – there’s still several variations in spelling commonly used.) For companies using content marketing or inbound marketing, downloadable ebooks are often used as lead generation offers. Potential customers, interested in the content offered […]

How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Nine tips for better interviews

Photo of OJ Mayo being interviewed.

With the rise of content marketing, communications professionals will increasingly need to create original content. That can include written Q&As, podcasts, videos and more. And the key to getting interesting, compelling content out of those is being able to ask great questions during interviews with subject matter experts. I spent more than 10 years as […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

7 habits of careful writers

Writer working

Writers who consistent produce strong, polished content have some common habits. Here are seven: 1. Double-checking the spelling of proper nouns. This includes the names of people, companies and places. Is it Linkedin or LinkedIn? (Hint  — it’s the second.) 2. Using a consistent style. Whether you write in AP style (my default), Chicago or something […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Add polish and professionalism to your content by writing with style

Fashion Week model

When I say write with style, I’m not talking about dressing up like a Fashion Week model. Nor am I talking about whether you write like Hemingway or Faulkner (or someone else), either. I’m not even talking about whether you should dress like Hemingway or Faulkner when you’re at the keyboard. (Could be interesting, but […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Six surefire ways to zero in on your customers’ pains

Want to move someone to action? Identify one of their “pain points” and tell them how you’ll solve it. Let’s take a literal example: back pain. Get back pain? Does it interfere with the way you enjoy life? Chances are pretty good this ad would motivate you to go to grab some Aleve from the […]

20-plus questions to ask before starting to write

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Before you start writing anything for a PR and marketing audience, here are 20 questions you should ask. Consider it a template for a creative brief specifically for writing projects, if you like. Why are we writing this? Who is the intended audience (or audiences)? If there’s more than one audience, what’s the relationship between […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

How a little string can improve your blogging

Ball of red string

Ever find yourself struggling with what you should write about next, or needing more details, anecdotes or statistics to illustrate a blog post, white paper or media pitch? Me too. Fortunately, I have a solution. When I was a reporter, I gathered a lot of string. This does not mean that my desk was cluttered […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Four things readers want

What do readers want? And not just readers, but viewers, listeners – audiences for all media. If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download