What does a content marketing agency do?

Maybe it’s obvious, but content marketing agencies provide content marketing services. But what does that really mean? Here’s a list of 27 services or activities that content marketing agencies often provide. Developing a content strategy and writing content marketing plans (download the free ebook “From Content to Ka-Ching!” to learn more about this process) Researching […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

Tap into the power of LinkedIn in 12 minutes a day

LinkedIn is one of the biggest social media sites on the Internet. It’s usually in the top five, depending on how you measure size. But in terms of B2B activity, sales, professional networking and careers, it’s arguably No. 1. That’s because LinkedIn was built from the ground-up as a social media site for work, not […]

Beware of bad advice on social media metrics

Tape measure

Lately, I’ve seen a slew of articles — like this, this and this — bashing the use of certain measurements in social media and online marketing efforts. You mean Facebook page “likes” don’t matter? The amount of traffic to your website is irrelevant? And the number of Twitter followers isn’t worth counting? Whoa, Nelly, let’s slow down […]

Four tactics to take corporate social media to the next level

Social media and the corporation

In most companies, social media lives in marketing and/or corporate communications. That’s fine for brand and corporate efforts, but if your company’s social media activities are restricted to just those two functions, you’re not getting everything out of social media that you could be. Companies should think about social media at two levels: The brand […]

Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in […]