What does a content marketing agency do?

Maybe it’s obvious, but content marketing agencies provide content marketing services. But what does that really mean? Here’s a list of 27 services or activities that content marketing agencies often provide. Developing a content strategy and writing content marketing plans (download the free ebook “From Content to Ka-Ching!” to learn more about this process) Researching […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

Tap into the power of LinkedIn in 12 minutes a day

LinkedIn is one of the biggest social media sites on the Internet. It’s usually in the top five, depending on how you measure size. But in terms of B2B activity, sales, professional networking and careers, it’s arguably No. 1. That’s because LinkedIn was built from the ground-up as a social media site for work, not […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should ignore what GM and Chris Brogan do online

LinkedIn logo

I saw this morning that Chris Brogan, one of the social media world’s A-listers and guiding lights, has closed his LinkedIn account, which included more than 16,000 contacts and 143 recommendations. Many of us would kill for a network that big and that strong, but apparently it wasn’t working for him. Last week, GM made headlines […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Beware of bad advice on social media metrics

Tape measure

Lately, I’ve seen a slew of articles — like this, this and this — bashing the use of certain measurements in social media and online marketing efforts. You mean Facebook page “likes” don’t matter? The amount of traffic to your website is irrelevant? And the number of Twitter followers isn’t worth counting? Whoa, Nelly, let’s slow down […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Four tactics to take corporate social media to the next level

Social media and the corporation

In most companies, social media lives in marketing and/or corporate communications. That’s fine for brand and corporate efforts, but if your company’s social media activities are restricted to just those two functions, you’re not getting everything out of social media that you could be. Companies should think about social media at two levels: The brand […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should have multiple email accounts

I have a confession to make: I’ve had something on my to-do list for several months now that I’ve been procrastinating on. “Record all email accounts and passwords in one place.” Over the last few months I have been using Clipperz to store my passwords for various accounts. I spend a lot of time online, […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in […]

Four things readers want

What do readers want? And not just readers, but viewers, listeners – audiences for all media. If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should stop trying new social media sites

Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp. The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. Even though I make my living in part by helping companies use social media, […]