What does a content marketing agency do?

Maybe it’s obvious, but content marketing agencies provide content marketing services. But what does that really mean? Here’s a list of 27 services or activities that content marketing agencies often provide. Developing a content strategy and writing content marketing plans (download the free ebook “From Content to Ka-Ching!” to learn more about this process) Researching […]

Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in […]

12 things to do when you don’t feel like blogging

This is another one of my occasional posts on what to do when you don’t feel like blogging. 1. Update your bio/about page. If you’ve been doing this for any length of time, chances are it’s out of date. You should also make sure that you’re including everything there that’s going to help reinforce your […]

How and why you should get your own domain name

I’m always surprised by the number of businesses, large organizations and professionals I see using someone else’s domain name for a blog. Often this takes the form of hosting a blog on one of the major hosting sites — wordpress.com or blogspot.com, for instance. I suspect this is because many people don’t understand how inexpensive […]

Four keys to improving any web site

When I look at this blog or almost any other web site, I always see things that could be done better. And I know that there are things that could be improved that I’m not seeing, because I’m simply not aware of all the shortcomings of a particular web site. Since you can’t do everything […]

Most useful online marketing posts of 2009

I wish I could say I’d written a bunch of these, but I didn’t. Nonetheless, Who’s Blogging What, a newsletter that rounds up the best in online marketing, has a great list of online marketing posts. There are 25 posts in each of five categories – social media, search marketing, user experience, email marketing and […]

Tips for better blogging and buzz marketing

Here’s a round-up of links that ought to be of use for anyone marketing online: Get the Word of Mouth Manual: Volume II via free download. Chris Brogan shows you to organize for more efficient, effective blogging. Skelliewag explains how to get some link love from Digg. Christopher S. Penn says you can take advantage […]