Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in […]

30 content ideas for an email newsletter

One day your boss comes into your office and announces that he wants to publish an email newsletter about your department, company or organization. And then he gives you the job of actually producing it. He gives you a deadline and says “I look forward to seeing a draft of the first edition next week.” […]

How to use personas in blogging

Many marketers use personas to help them better understand their customers and design products and marketing campaigns that will be attractive to those customers. You can use them to improve your blog or other content marketing efforts — podcasts, videos, white papers and so forth. What is a persona? A persona is a fictional character […]

Why you (or others) should make time for social media

Have you heard these lines? “There’s so much noise and clutter out there, it seems as though social media hasn’t really matured enough to be a useful tool.” “Social media’s fine for some industries, but not ours.” “I just don’t have time for social media.” Or perhaps the line is some variation on one these. […]

How to strengthen your relationships

In social media it’s easy to get caught up in mechanical ideas of what building and maintaining relationships is about. Are you pinging your network regularly? Are you sharing content, creating value? Are you thanking people? In marketing, we start quantifying these things: How many tweets, how many retweets, how many followers or subscribers or […]

How to budget time for social media

One of the challenges of social media is how to manage the amount of time that you could put into these activities. How much time, and how exactly you spend that time, will end up being a little different for everyone depending on your goals and strategy. Here’s a framework to help you budget your […]

How to figure out your blog’s USP

There are a lot of blogs out there. You’ve got to wonder — what makes your’s different? Why should anybody read it? If you don’t know the answer to that question, then your readers may have trouble figuring it out as well. You need a USP — a unique selling proposition. Marketers develop USPs all […]

Changing my approach to Facebook

Note: As I’ve mentioned previously, I challenged myself to write 30 posts in 30 days. I’ve not been as consistent with my blogging as I would have liked, so I’ve got to get a lot of blog posts published in the last couple of days. So, you’ll see several more posts than normal in the […]