10 fatal news release mistakes

http://www.flickr.com/photos/doobybrain/

Though there are many, many ways to get news coverage without issuing a news release (for some ideas, see my seven-part series on ways to earn good media coverage), press releases still work. That said, it’s also all-too-common for companies to make fatal errors in the way they write and distribute news releases. Here are 10 common […]

50 ideas for grabbing the media’s attention: Harness traditional tactics! [PART 7]

Traditional tactics - newspaper building picture

This is part seven of a seven-part series on earning the media’s attention and winning the coverage you want. Here are parts one, two, three, four, five and six in case you missed them. A lot of the tactics I’ve discussed so far in this series, such as producing your own media and becoming an […]

50 ideas for grabbing the media’s attention: Get creative! [PART 6]

get-creative-web

This is part six of a seven-part series on earning the media’s attention and winning the coverage you want. Here are parts one, two, three, four and five in case you missed them. Virtually every piece of career advice I read for PR pros says that creativity is an essential part of the job. Given […]

50 ideas for grabbing the media’s attention: Steal story ideas from reporters [PART 5]

Stealing story ideas for publicity is OK.

This is part five of a seven-part series on earning the media’s attention and getting the coverage you want. Here are parts one, two, three and four in case you missed them. Probably the toughest part of earning good coverage is predicting what story topics your targeted media outlets are actually interested. In a perfect […]

50 ideas for grabbing the media’s attention: Create your own media [PART 4]

Make your own media - printing press plates

This is part four of an seven-part series on earning the media’s attention and getting the coverage you want. Here are parts one, two and three in case you missed them. Social media expert Chris Brogan, PR authority David Scott Meerman and others have said that in an era of blogging, social media and email […]

50 ideas for grabbing the media’s attention: Be the expert [PART 3]

Expert terrain sign

This is part three of an seven-part series on earning the media’s attention and getting the coverage you want. Read part one here and part two here. One of the most powerful media relations strategies I know is to become the quotable expert that reporters turn to when they need a comment, perspective or analysis […]

50 ideas for grabbing the media’s attention: Networking for coverage [PART 2]

Networking photo

This is part two of a seven-part series on earning the media’s attention and getting the coverage you want. If you missed it, read part one here. In many ways, cultivating relationships with reporters and other journalists is just like networking with peers, prospects and influencers in any industry. It requires a consistent effort over […]

50 tips and ideas to grab the media’s attention and get the publicity you want [PART 1]

Media relations photo - man being interviewed

I spent more than a decade as a journalist, working as newspaper reporter, business editor and freelancer. Over the course of that time I saw public relations representatives try dozens of different tactics to get the publicity they wanted for their companies and organizations. I now have spent almost as long − eight-plus years working […]