What does a content marketing agency do?

Maybe it’s obvious, but content marketing agencies provide content marketing services. But what does that really mean? Here’s a list of 27 services or activities that content marketing agencies often provide. Developing a content strategy and writing content marketing plans (download the free ebook “From Content to Ka-Ching!” to learn more about this process) Researching […]

Four clues that content marketing might be right for your business

You’ve heard the buzz about content marketing: Every company will be a media company! You’ve got to create compelling content to cut through the all the noise and clutter! You can’t just by attention any more, you’ve got to earn it! Blah, blah, blah. Those statements all contain some truth, but we all know that […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

How to write an ebook

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You’ve seen them offered on websites. Heck, you’ve probably downloaded a few. (And maybe even read them?) Ebooks. (Or “e-books” or “eBooks” – there’s still several variations in spelling commonly used.) For companies using content marketing or inbound marketing, downloadable ebooks are often used as lead generation offers. Potential customers, interested in the content offered […]

Stop looking for silver bullets and start asking smart questions

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Marketing and public relations problems are not monsters, but lots of people seem to think they are. If I can just find that single right tactic – that silver bullet or wooden stake – then I can slay the demons of competition and win the business. I’m not kidding. I’ve had clients basically say things like […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

10 reasons to attend ConvergeSouth 2012

ConvergeSouth 2012 logo

In less than two weeks, ConvergeSouth 2012 will take place in downtown Greensboro, N.C. at the Elon Law School. The conference covers creativity, business and community online. Which means, in practical terms, loads of information on everything from web development to pay-per-click advertising to making a living from your blog. I’ve attended ConvergeSouth several times, […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Six surefire ways to zero in on your customers’ pains

Want to move someone to action? Identify one of their “pain points” and tell them how you’ll solve it. Let’s take a literal example: back pain. Get back pain? Does it interfere with the way you enjoy life? Chances are pretty good this ad would motivate you to go to grab some Aleve from the […]

What would you do? Communications during high-stakes situations

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What would you do if … You ran an airline and a famous Hollywood personality was kicked off one of your planes for being “too fat” – and then started tweeting about it angrily to his 2 million followers? You worked for a struggling newspaper company and, right after your board of directors awarded the […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should ignore what GM and Chris Brogan do online

LinkedIn logo

I saw this morning that Chris Brogan, one of the social media world’s A-listers and guiding lights, has closed his LinkedIn account, which included more than 16,000 contacts and 143 recommendations. Many of us would kill for a network that big and that strong, but apparently it wasn’t working for him. Last week, GM made headlines […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download