Free stuff for bloggers and other online types

1. Free business cards, from Vistaprint. 2. Free phone number with voice mail and other features, from Google Voice. Unfortunately this is still in beta, and you have to request an invite, which may not come soon. They don’t seem to be allowing uses to give away invites, at least yet, judging from the fact […]

12 things to do when you don’t feel like blogging

This is another one of my occasional posts on what to do when you don’t feel like blogging. 1. Update your bio/about page. If you’ve been doing this for any length of time, chances are it’s out of date. You should also make sure that you’re including everything there that’s going to help reinforce your […]

Ten corporate blogging mistakes

If you’ve started a blog for your business, but it’s not taking off the way you wished, you might be making one or more of these mistakes. 1. You use anonymous authors instead of real people as your writers. You can use multiple writers, you can appoint a single chief blogging officer or you can […]

How to counter 11 common arguments against corporate blogs

At many companies, if you propose a blog you will get a lot of resistance. It may come from older, senior executives who don’t read  — or think they don’t — blogs. It may come from traditional marketers who don’t believe you can demonstrate ROI from a blog. It may come from lawyers who are […]

How and why you should get your own domain name

I’m always surprised by the number of businesses, large organizations and professionals I see using someone else’s domain name for a blog. Often this takes the form of hosting a blog on one of the major hosting sites — or, for instance. I suspect this is because many people don’t understand how inexpensive […]

Four easy tips for making your business card and email signature more social

So you’re a social media maven. You tweet, you blog, you have accounts on all the major social media sites, and a few of the minor ones, too. You know how Digg works, understand URL shorteners and subscribe to a bunch of RSS feeds from social media rock stars like Chris Brogan and probloggers like […]

Eight steps to launching a corporate blog

A lot of what I write about here applies to individuals — individual blogs, personal branding and personal use of social media. But businesses, large and small, can also use blogs and social media to strengthen their brand, reach new customers and grow sales. And some kind of corporate or organizational blog is often an […]

10 ways to generate ideas for blog posts

Here’s the problem most bloggers, and anyone doing content marketing, faces: how to come up with ideas for posts. I’ve got a list of about 30 potential blog post topics for this blog, right now, and I add to that list each day. There’s lots of ways to come up with ideas. In fact, I […]

Four keys to improving any web site

When I look at this blog or almost any other web site, I always see things that could be done better. And I know that there are things that could be improved that I’m not seeing, because I’m simply not aware of all the shortcomings of a particular web site. Since you can’t do everything […]