Tap into the power of LinkedIn in 12 minutes a day

LinkedIn is one of the biggest social media sites on the Internet. It’s usually in the top five, depending on how you measure size. But in terms of B2B activity, sales, professional networking and careers, it’s arguably No. 1. That’s because LinkedIn was built from the ground-up as a social media site for work, not […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

What would you do? Communications during high-stakes situations

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What would you do if … You ran an airline and a famous Hollywood personality was kicked off one of your planes for being “too fat” – and then started tweeting about it angrily to his 2 million followers? You worked for a struggling newspaper company and, right after your board of directors awarded the […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in […]

Six tips for getting more out of conferences

I recently attended Ragan’s Social Media for Communicators conference in Atlanta (which was excellent — the folks at Ragan did a great job finding speakers and putting on a great event). For 2½ days about 500 of us met at Coca-Cola headquarters and heard first-hand how some of the country’s best known companies are using […]

Learn how smart content marketing can pull in more sales leads

Download the free ebook From Content to Ka-ching! Content to Ka-ching! cover image Content marketing can increase awareness, sales leads and revenue, but only if your content marketing strategy includes the four essential drivers. This 37-page ebook will show you how content marketing can grow your business. Download

Why you should stop trying new social media sites

Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp. The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. Even though I make my living in part by helping companies use social media, […]

Why you (or others) should make time for social media

Have you heard these lines? “There’s so much noise and clutter out there, it seems as though social media hasn’t really matured enough to be a useful tool.” “Social media’s fine for some industries, but not ours.” “I just don’t have time for social media.” Or perhaps the line is some variation on one these. […]

How to strengthen your relationships

In social media it’s easy to get caught up in mechanical ideas of what building and maintaining relationships is about. Are you pinging your network regularly? Are you sharing content, creating value? Are you thanking people? In marketing, we start quantifying these things: How many tweets, how many retweets, how many followers or subscribers or […]

How to budget time for social media

One of the challenges of social media is how to manage the amount of time that you could put into these activities. How much time, and how exactly you spend that time, will end up being a little different for everyone depending on your goals and strategy. Here’s a framework to help you budget your […]

Changing my approach to Facebook

Note: As I’ve mentioned previously, I challenged myself to write 30 posts in 30 days. I’ve not been as consistent with my blogging as I would have liked, so I’ve got to get a lot of blog posts published in the last couple of days. So, you’ll see several more posts than normal in the […]

How to get people (or at least me) to follow you back on Twitter

I’ve recently been bumping up against the follower limits that hit when you start following 2,000 or more people on Twitter. As I understand it, once you’re following 2,000 or more, Twitter limits the maximum number of people you can follow to the number of people who follow you plus roughly 10 percent. So if […]