How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

10 reasons to attend ConvergeSouth 2012

ConvergeSouth 2012 logo

In less than two weeks, ConvergeSouth 2012 will take place in downtown Greensboro, N.C. at the Elon Law School. The conference covers creativity, business and community online. Which means, in practical terms, loads of information on everything from web development to pay-per-click advertising to making a living from your blog. I’ve attended ConvergeSouth several times, […]

Nine tips for better interviews

Photo of OJ Mayo being interviewed.

With the rise of content marketing, communications professionals will increasingly need to create original content. That can include written Q&As, podcasts, videos and more. And the key to getting interesting, compelling content out of those is being able to ask great questions during interviews with subject matter experts. I spent more than 10 years as […]

7 habits of careful writers

Writer working

Writers who consistent produce strong, polished content have some common habits. Here are seven: 1. Double-checking the spelling of proper nouns. This includes the names of people, companies and places. Is it Linkedin or LinkedIn? (Hint  — it’s the second.) 2. Using a consistent style. Whether you write in AP style (my default), Chicago or something […]

How I use Evernote to be more productive

Screenshot of my basic Evernote set-up

How I use Evernote to be productive For the last few months I’ve been using Evernote as my primary tool for keeping projects and tasks organized. If you’re still searching for an effective, easy way to stay organized and productive, you might want to try this. Why Evernote My criteria for a to-do list and […]

Tap into the power of LinkedIn in 12 minutes a day

LinkedIn is one of the biggest social media sites on the Internet. It’s usually in the top five, depending on how you measure size. But in terms of B2B activity, sales, professional networking and careers, it’s arguably No. 1. That’s because LinkedIn was built from the ground-up as a social media site for work, not […]