Successes and lessons learned from the first week of MarkTzk.com:
1. I chose the wrong contest at the wrong time
When I launched this blog this past Monday, I announced a contest. Write something about social media and marketing, I said, and you’ll have a chance to win a $50 Amazon gift card. Well, that was an abysmal failure. I haven’t gotten a single entry (the deadline was Friday at midnight).
I take two lessons from that: Asking people to write ‘no more than’ 500 words makes it sound like an essay assignment from school — no fun at all. And I don’t have enough readers at this young blog to support that kind of contest, given that only a percentage of people will enter any sort of contest at all.
However, I will try a contest again, when I have more readers. I have some ideas about how to make it easier and more fun, so stay tuned.
2. I need to make the blog stickier to convert readers to subscribers
I had what I would consider decent traffic for the first week — 164 visitors, 219 unique visits and 422 page views. However, my subscriber stats are a little lower than I’d like. I ended the week with a daily average of 6 subscribers (either to the RSS feed or via email). That is what the experts call a conversion problem, as I would like people to subscribe to this blog. (Have you subscribed? If not, add the RSS feed to your reader or type your email address into email subscribe box over there on the right side of the page.)
So I will be working on some features to make the blog “stickier” and offer more value to readers.
3. I need your help to promote your blog!
Are you reading this? Do I know you — are you a friend, relative, co-worker, former colleague or acquaintance of mine? If so, email me your blog’s address and I will add it to my “Bloggers I know” list on the right side. I asked people to do this in one of my first posts this week, and some did, but not everyone. If you don’t want your blog linked here because you don’t want all the traffic, that’s fine, I respect that. But if you do, please let me know.
Don’t be shy — I’m in marketing and public relations, after all, I’m sympathetic to promotions and publicity.